Your Inbound Lead Generation Partner
Inbound Lead Generation Services For Small Businesses
At Orbit Local, we understand that there is no one-space-suit-fits-all inbound lead generation strategy. That’s why we offer an inbound strategy using search engine optimization (SEO), social media marketing, Google Ads, content marketing, landing page optimization, and inbound marketing techniques designed to generate qualified leads tailored specifically for your business.
INBOUND SERVICE LEADS
Do you want to be contacted directly by the customers in your market?
We help your business become the shining star in your market—the go-to choice for the services you offer. With over 30 light-years of combined experience, we make marketing as simple and predictable as planetary orbits.
Our mission
In today’s digital world, 95% of new customers are searching for services online. To stand out and attract these customers, you need more than just a website. You need a high-performing marketing funnel and a powerful multi-channel campaign. This is our mission, and our clients can vouch for our expertise in this area.
Inbound Lead Generation
What is a lead?
A lead is a potential customer who has shown interest in your product or service, often by providing their contact information, engaging with your content, or interacting with your business in some way.
Sales Qualified Lead (SQL)
A Sales Qualified Lead (SQL) is a prospect that has been vetted and deemed ready to move forward in the sales process. SQLs have shown a clear intent to buy and meet specific criteria that indicate they are likely to convert into a paying customer.
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) is a potential customer who has engaged with your marketing efforts (like downloading content, signing up for a webinar, or frequent website visits) and has been identified as more likely to become a customer based on predefined criteria. MQLs show interest but may need further nurturing before being passed to the sales team for direct engagement.
Product Qualified Lead (PQL)
A Product Qualified Lead (PQL) is a prospect who has demonstrated a strong interest in your product by actively using or experiencing it, often through a free trial, freemium model, or a limited feature version of the product. PQLs have shown that they find value in your product and are more likely to convert to a paying customer because they have experienced its benefits firsthand.
ORBIT LOCAL
Our Lead Generation Process
Our lead generation process at Orbit Local is designed to attract, engage, and convert high-quality leads tailored to your local business needs. We focus on generating leads that align with your business goals and provide real, measurable results. Here’s an overview of how we do it.
1. Discovery and Strategy Development
We begin with a 15-minute discovery call to grasp your business, goals, audience, and unique selling points. This informs a tailored lead generation strategy. Our team analyzes your local market and competitors to find opportunities. Then, we craft a customized lead generation plan aligned with your objectives and budget, utilizing SEO, content marketing, paid ads, social media, and inbound strategies.
2. Optimizing Your Online Presence
We optimize your GBP to improve local search visibility with accurate info and timely updates. Our local SEO strategies, including citation building and localized content, enhance your online presence. We create lead capture landing pages with compelling CTAs and clear value propositions to increase conversions
3. Driving Traffic Through Multi-Channel Campaigns
We produce engaging content (blogs, videos) that draws organic traffic and establishes your authority. We run targeted Google ads optimized for conversions to enhance ad spend. We manage profiles and posts to engage your community, boost brand awareness, and attract leads. We use email nurturing and chat to guide prospects and convert them into leads.
4. Capturing and Qualifying Leads
We implement forms, call tracking, chatbots, and other tools on your site to gather contact information from leads. Captured leads are seamlessly integrated into our custom CRM, providing transparency and real-time updates on each lead’s status. Each lead is evaluated against set criteria to assess quality and sales readiness, based on engagement, fit with your ideal customer profile, and intent.
5. Nurturing and Conversion Optimization
We automate campaigns to nurture leads with valuable content, offers, and business updates. We use retargeting ads to re-engage visitors who showed interest but didn’t convert, boosting brand recall and conversions.We optimize landing pages and calls-to-action using A/B testing and user behavior analysis for better conversion rates.
6. Tracking, Reporting, and Refinement
We deliver detailed reports on leads generated, conversion rates, cost per lead, and ROI. Our transparent reports highlight successes and areas for improvement. We analyze data and feedback to enhance strategies, including ad targeting, content, and SEO tactics.
7. Performance Reviews
We conduct regular calls to assess progress, evaluate results, and adjust strategies for optimal lead generation. Committed Account Management: Our team provides continuous support and insights as an integral part of your effort to meet lead goals.
Our Inbound Leads Packages
Find the Right Fit for Your Business Needs.
(Free 30-Day Trial)
Ideal for new and small businesses ready to start their digital marketing journey.
Estimated Leads:
Home Services: 5-15/month
Professional Services: 3-8/month
Health Services: 5-12/month
Retail: 10-20/month
What’s Included:
For businesses looking to scale their lead generation efforts.
Estimated Leads:
Home Services: 20-40/month
Professional Services: 10-20/month
Health Services: 15-30/month
Retail: 25-50/month
What’s Included:
For established businesses ready to dominate their local market.
Estimated Leads:
Home Services: 50-100+/month
Professional Services: 25-40+/month
Health Services: 35-70+/month
Retail: 60-100+/month
What’s Included:
Our Guarantee
At Orbit Local, we believe in delivering value. That’s why we guarantee that we will deliver qualified leads where your business can provide a quote or service estimate. Repeats, direct visits, and existing customers are excluded. If we don’t meet the low minimum of 5 qualified leads with our starter plan, you don’t pay. No contracts, no hidden fees—just results.
Why Choose Us?
Data-Driven Decisions
Every action is backed by data to ensure quality inbound leads.
100% Transparency
You’ll always know what we’re doing, thanks to our detailed reporting and CRM lead generation access.
Results-Focused Approach
We measure success with real, quotable leads—no fluff, just results.
Refined Processes
Our lead generation strategies are constantly improved to deliver predictable results.
GET STArTED
How We Work With Clients
Are We a Good Fit for Your Business?
It’s a great fit if…
It’s not a great fit if…
Frequently Asked Questions
BOOK A CALL
Get Plans,
Pricing &
Proposals
Request Form
"*" indicates required fields
