Client Success Story: New Mind and Body Personal Training
Background
New Mind and Body Personal Training Center, a premier private 1-on-1 fitness center in the Lehigh Valley area, faced significant challenges with their local SEO performance. After halting their SEO efforts for the past two years due to being fully booked, they saw a decline in client bookings and local search rankings. Orbit Local stepped in to redesign their WordPress website and implement a robust local SEO strategy, complemented by Google Performance Max (PMAX) campaigns, leading to impressive improvements.
Challenges
1. Decline in Local Rankings: The client experienced a significant drop in local search rankings, negatively affecting traffic and lead generation.
2. Visibility in Google Local 3-Pack: The business was not featured in the Google Local 3-Pack for competitive local keywords.
3. Lead Generation: The need to boost lead generation after a decline in client bookings.
Strategy and Execution
1. Website Redesign:
- Implemented a user-friendly and SEO-optimized WordPress redesign.
- Enhanced site speed and mobile responsiveness.
- Improved navigation and user experience to reduce bounce rates.
2. Local SEO Optimization:
- Conducted comprehensive keyword research targeting high-value local keywords.
- Optimized Google Business Profile and ensured consistent NAP (Name, Address, Phone number) across all local directories.
- Implemented localized content strategies, including posting on Google Business Profile, updating product and service pages, and local link-building campaigns.
3. Google PMAX Campaigns:
- Ran Performance Max campaigns to display the business across all Google properties, including Search, Display, YouTube, and Gmail.
- Focused on maximizing visibility and driving lead generation through targeted ads.
4. Performance Monitoring and Reporting:
- Utilized tools like Google Search Console and BrightLocal to track performance and make data-driven decisions.
- Regularly update the client with reports on ranking improvements, traffic growth, and other key metrics.
Results
Local Search Performance
Top Queries:
- Personal Trainer Bethlehem PA: Improved from a position of 3.95 to 2.78.
- Personal Trainer Lehigh Valley: Position improved from 2.34 to 1.95.
Ranking Improvements
Keyword Rankings:
- Personal Trainer Near Me: Achieved the #1 position on Google and Google Mobile, and #4 in Google Places.
- Personal Training Near Me: Secured the #1 position on Google.
- Consistent top positions in local searches resulted in increased visibility and higher traffic.
Google Local 3-Pack
New Mind and Body Personal Training Center is now featured in the Google Local 3-Pack for several competitive keywords, enhancing local visibility and driving more organic traffic.
Google PMAX Campaign Results
- Clicks: 1,059
- Impressions: 60,173
- Click-Through Rate (CTR): 1.76%
- Average CPC: $1.12
- Conversions: 11.93
- Cost / Conversion: $99.19
- Phone Calls: 12
Conclusion
Orbit Local’s strategic approach to WordPress SEO redesign and local SEO optimization has transformed New Mind and Body Personal Trainer’s online presence. The client now ranks #1 for the most competitive local keywords and is prominently featured in the Google Local 3-Pack, driving increased traffic and lead generation.
Insights from Reports
- Performance on Search: Significant improvements in average positions over the last six months compared to the previous period.
- Rank Tracker Data: Consistent top rankings across various search engines and devices, highlighting the effectiveness of the SEO strategies implemented.
1. Top 5 Queries – Last 6 Months Impressions and Position Comparison:
- The bar chart on the left shows the impressions for the top 5 queries over the last six months.
- The line chart on the right compares the positions of these top 5 queries between the last six months and the previous six months, highlighting the improvements in positions.
2. Top 5 Keyword Rankings Across Different Search Engines:
This line chart displays the rankings of the top 5 keywords across different search engines. The chart shows the performance across Google, Google Mobile, and Google Places, highlighting the keywords that have achieved top positions.
Continued Success
Orbit Local remains committed to continuously monitoring and optimizing New Mind and Body’s online presence to ensure sustained success and growth in their local market.
