Background
Metrovet Veterinary Clinic, a startup founded in April 2022, is dedicated to providing comprehensive veterinary care to pets in their local community. Despite being a new player in the market, Metrovet quickly recognized the need to establish a strong online presence to compete with more established clinics and attract a steady stream of clients.
Challenges
As a startup, Metrovet faced several unique challenges:
- Limited Brand Awareness: Being new to the market, they needed to build their reputation from the ground up.
- Competition with Established Clinics: Competing against well-known veterinary clinics with strong digital footprints was a significant hurdle.
- Need for Rapid Growth: Metrovet needed to quickly increase their online visibility and generate leads to sustain and grow their business.
WHAT DID WE DO?
Orbit Local partnered with Metrovet to develop a tailored SEO strategy aimed at rapidly increasing their organic traffic and establishing their brand in the competitive veterinary market. Our approach included:
1. Keyword Research and Optimization:
We began by identifying high-impact keywords that potential clients were searching for, particularly those related to essential services like vaccinations and pet wellness exams. These keywords were strategically integrated into Metrovet’s website content.
2. On-Page SEO:
Given Metrovet’s startup status, we focused on optimizing their website’s key pages to ensure maximum visibility. This included refining meta descriptions, optimizing content for targeted keywords, and enhancing mobile usability to cater to the increasing number of mobile users.
3. Content Strategy:
To establish Metrovet as a trusted authority in the veterinary field, we developed a series of informative blog posts and resource pages. These covered topics that pet owners frequently search for, such as “Distemper Vaccine,” “DHLPP Vaccine,” and general pet health tips.
4. Technical SEO:
We conducted a comprehensive technical audit to address any issues that could impede the site’s performance. This included improving site load times, ensuring the site was fully responsive on mobile devices, and optimizing the site’s architecture for better search engine indexing.
5. Local SEO:
Rapid Increase in Organic Traffic:
From April 2023 to August 2024, just a year after launching, Metrovet experienced a significant surge in organic traffic. Their website received 72,345 clicks, with a solid Click-Through Rate (CTR) of 1.4%.
• Strong Search Rankings:
Metrovet’s key service pages quickly climbed the search rankings for critical keywords like “distemper vaccine” and “DHLPP vaccine.” The page for DHPP vaccine alone achieved 22,601 clicks with an average position of 7.3, demonstrating the effectiveness of the targeted keyword strategy.
• Steady Lead Generation:
Despite being a startup, Metrovet now consistently generates 70-80 leads per month through organic search, a remarkable achievement for a new clinic. These leads are a mix of phone calls and online inquiries, with many clients mentioning that they discovered Metrovet through online searches.
• Enhanced Local Presence:
Metrovet’s local search visibility has dramatically improved, driving more clients to their clinic. Their FAQ-rich results have also contributed to this success, with 1,370 clicks at an average position of 7.69.
Understanding the importance of local search for veterinary services, we optimized Metrovet’s Google Business Profile and ensured that their NAP (Name, Address, Phone number) information was consistent across all online directories. We also implemented strategies to encourage satisfied customers to leave reviews, which bolstered Metrovet’s local search rankings.
Let’s Talk Results
70-80
NEW LEADS EACH MONTH
Conclusion
Through a strategic and focused SEO campaign, Orbit Local helped Metrovet Veterinary Clinic, a startup, establish itself in a competitive market and achieve rapid growth. The significant increase in organic traffic, improved search rankings, and consistent lead generation have positioned Metrovet as a trusted provider of veterinary services in their community, setting them on a path for continued success.
This case study illustrates how a well-executed SEO strategy can accelerate growth for a startup, helping them quickly gain visibility and attract a loyal client base in a competitive industry.
