How Often Should a Website Be Updated?
Building a website takes time, but even when the build is considered “finished”, the work isn’t done. One of the most common questions we get from our clients is: “How often should a website be updated?” The short answer is, your website should get a complete design overhaul every two to four years. Google is…
Kesar Long
March 25, 2021
Social Media for Small Business: A Simple Guide For Boosting Leads
Social media can be an effective tool for your local marketing strategy. When optimized properly, social media for small businesses can help you reach audiences and bring more sales to your business. In this guide, we’re covering social media tips for businesses for some of the most popular platforms to help you grow your online…
Kesar Long
March 18, 2021
11 Awesome Plumber Marketing Strategies & Ideas You Can Use Right Now
There are two types of clients in the plumbing industry: the emergency need-it-fixed-yesterday customer and the routine maintenance customer. For your business to thrive, you must have a steady stream of both. Plumber marketing strategies help you acquire and retain customers. You can advertise a plumbing business with offline marketing tactics such as business cards,…
Kesar Long
March 17, 2021
Boost Engagement with These 23 Social Media Post Ideas for Small Businesses
Posting regularly and consistently is a major part of any effective social media strategy. However, it’s completely normal for business owners to feel stuck sometimes and not know what to post. Here are 23 customizable social media content ideas for small businesses to boost engagement. Most of these social media post ideas can be shared…
Darren DeMatas
March 15, 2021
Social Media Branding: A Simple Guide to Build Your Brand Online
Social media marketing is indispensable when it comes to growing your small business and developing loyal fans. Nearly three billion people use Facebook, so having a social media presence for your brand is a great way to attract prospective customers or clients. To help you get started with your social media branding and marketing plan,…
Darren DeMatas
March 15, 2021
Space Jam Quotes: 9 Simple Leadership Lessons We All Need
Remember Space Jam? You know, the live-action animation hybrid movie starring Michael Jordan, Danny DeVito, and the Looney Tunes crew? Bugs Bunny, Daffy Duck, Tweety Bird, Elmer Fudd, Foghorn Leghorn, and Sylvester the cat. It’s basically the Who Framed Roger Rabbit of the ‘90s. Children’s movies aren’t short on life lessons, but few can share…
Darren DeMatas
February 24, 2021
How To Respond To Google Reviews (Examples of Positive + Negative)
Customer reviews are easier to find than ever now, especially with strategic social media branding and online review sites. As a business owner, it’s crucial to know how to respond to Google reviews, both positive and negative. Whether your potential customers are searching for a trustworthy auto repair shop, a reliable plumber, or a tasty…
Kesar Long
February 16, 2021
27 Actionable Tactics For Promoting Your Local Business
One of the keys to success for your business will be learning how to promote your business locally. You cannot underestimate the importance of your local customer base even if you have a product that you can sell online to customers worldwide. Your business’s local customers will help establish your loyal base, which you need…
Darren DeMatas
February 16, 2021
Local Marketing: The Definitive Guide for SMBs
Local marketing is everywhere around us as consumers. Even when we’re not searching for something specific, the search engines still show us relevant local results anyway. As a business owner, you can capitalize on this to bring more customers to you. With local marketing, you’re working to optimize your website and advertising, both online and…
Darren DeMatas
December 29, 2020
Case Study: Maid Service Company In Chicago
Upstairs Downstairs is a woman-owned house cleaning company in Chicago, IL. There were spending a lot of resources in traditional advertising that was losing effectiveness and difficult to track. They also had a custom coded website that was difficult for the owner to update. Orbit Local conducted a full website audit and developed an SEO…
Darren DeMatas
September 22, 2020
